Bira91, a beer brand from India, has entered the Nepali market with three variants: Bira91 White, Bira91 Blonde and Bira91 Strong. B9 Beverages has tied up with Global Trading Concern for the distribution of its three variants in the Nepali market with the brand’s core promise of making “flavourful beers for the new world”. Commenting on the expansion, Anshul Agarwal, Export Director, B9 Beverages said, “Crafted with the creative urban drinker in mind, Bira 91 aspires to bring flavourful beers to the new world. We aspire to drive that global shift in beer towards more flavour and Nepal is a thrilling addition to our expansion.”
Bira 91 has also planned to open distribution to five new markets:- the United Kingdom, Singapore, Hong Kong, Thailand and UAE, following its incredible success in India and the United States.
“With the increasing popularity of craft and boutique beers, it was important for us to be able to offer the next big thing. Bira91 is an exceptional brand, which has been able to prove itself as the fastest growing and most preferred brand in India in such a short span of time. Bira91 offers a rich and balanced flavour, giving a full-blown experience with every sip,” says Aditya Agrawal, Director, Global Trading Concern.
All three variants are priced at Rs 300 and will be available in 330ml bottle.