Media9 hosted an event “Interactive Session on Branding and Marketing Insights” at Hotel Shambala on September 25. Marketing and Brand Managers and CEOs from various automobile companies were invited to join the event which had Ashutosh Tiwari, Founder of Safal Partners as keynote speaker. Tiwari held the attention of the attendees with presentation which delved into various aspects such as reputation, building the business, marketing, shared family or group name in business, need vs want, brand personality and style, brand disconnect and pricing. “Basically there are three things that represent a brand’s personality; brand awareness, reliability and authenticity,” focused Tiwari. He also held Q&A session with the attendees and distributed gift certificates. The talk was followed by an appreciation cocktail dinner hosted by Business 360.