boAt brings premium audio experience to Nepal with the launch of Nirvana series

KATHMANDU: boAt, India’s number one audio wearable brand, has officially launched in Nepal with the arrival of its premium Nirvana series.

Although boAt had already secured a place among the top three audio wearable brands in Nepal, the formal launch of the Nirvana series marks its most significant market expansion to date. The range, which includes active noise-cancelling earphones and earbuds, will be available across leading offline and online retail platforms nationwide.

National distribution is handled by TeleTalk, a Ramesh Corp entity. Leveraging TeleTalk’s robust network, boAt has become a go-to choice for young, tech-savvy consumers, due to its blend of cutting-edge technology, sleek design and affordability.

“Nepal has always held a special place for us, and we are delighted to mark our presence in this vibrant and growing market. The response from Nepali consumers has been extremely encouraging, and we are grateful for the trust they have placed in our brand. With the introduction of our premium Nirvana series, we reaffirm our commitment to delivering high-quality, design-driven audio experiences that cater to the evolving lifestyle needs of today’s consumers,” said Aman Gupta, Co-founder and Chief Marketing Officer of boAt.

Pratik Jalan, Executive Director at TeleTalk, added, “With this official announcement, boAt is set to double down on its commitment to Nepal, bringing a broader portfolio of lifestyle-focused audio and wearable products to the market and deepening its connection with a rapidly growing fan base.”

boAt’s rapid growth in Nepal mirrors its meteoric rise in India. The brand’s emphasis on innovation, design and community engagement continues to drive its regional and global expansion.

About Imagine Marketing  

Imagine Marketing Limited (IML), incorporated in India, operates primarily under the boAt brand. It offers a portfolio of audio, wearable and charging solutions. Under the Imagine umbrella, boAt became India’s number one branded personal audio company by value and volume for the calendar year 2024.