Vinod Cookware appoints Nepal’s ‘Iron Lady’ Purnima Shrestha as brand endorser

KATHMANDU: Vinod Cookware, a leading kitchenware brand in South Asia, has appointed Nepali mountaineer and photojournalist Purnima Shrestha as its brand endorser for Nepal. Widely known as the country’s “Iron Lady”, Shrestha will represent the company’s products across the national market.

The appointment follows Vinod Cookware India’s strategic partnership with International Distributors (IDPL Nepal), working alongside retail chain Bhat-Bhateni to distribute its products throughout the country.

IDPL Nepal representative Ramesh Shrestha said the brand is actively expanding its market reach via an improved retail and distribution network across Nepal.

With a legacy of more than 60 years, Vinod Cookware India is recognised for its commitment to quality, sustainability and health-conscious cooking. The company pioneered SAS (Sandwich) Bottom and Triply (three-layer) technology, and offers a wide portfolio of kitchenware, including stainless steel, hard-anodised and cast iron cookware, as well as pressure cooking solutions. It maintains a balance between product quality and competitive pricing, earning consumer trust across Asia, the Middle East, Canada, the United States and Europe.

Among its product range, the cast iron collection remains especially popular, featuring a durable structure that is pre-seasoned twice, chemical-free and naturally non-stick, suitable for everyday use.

Vinod Cookware’s collaboration with Shrestha is expected to enhance the brand’s visibility and emotional connection with consumers. In May 2024, Shrestha set a Guinness World Record by summiting Mt Everest three times in just 13 days. To date, she has climbed Everest five times and conquered eight peaks above 8,000 metres. Her determination and discipline reflect the strength of women who rise from domestic roles to achieve career independence.

The brand aims to provide Nepali consumers with high-quality, safe and value-for-money kitchen solutions. Vinod Cookware India continues to promote its products as durable and customer-focused.

Founded in 1962, Vinod Cookware India is a respected manufacturer of traditional kitchen essentials, specialising in stainless steel cookware and tableware. Its focus on smart design, functionality and performance is reflected in its two core labels—Vinod Cookware and Kraft.

Initially launched as a trading business, Vinod Cookware transitioned to manufacturing in 1984. Today, it combines traditional craftsmanship with modern technology to offer a more rewarding and healthier cooking experience. With its growing presence in Asia, Europe and the Middle East, Vinod remains committed to innovation and enduring quality.