King’s College hosts interactive workshop on AI marketing

KATHMANDU: King’s College in Kathmandu on Thursday organised an interactive workshop titled “Transforming Marketing with AI”, led by Sundeep Narwani, Co-founder and CEO of Narrative Research Lab.

The two-hour session at the IT Centre was attended by students on the master’s course in Entrepreneurship, bachelor’s students studying Business and Marketing, and marketing and IT professionals from various sectors.

The event was organised by Business 360 and Catalyst as part of the Learning Curve initiative. Srijan Nepal, spokesperson for Catalyst, said, “We have organised educational sessions like this one for students at many colleges.”

Sushant Maharjan, a third-year bachelor’s student in Digital Marketing, said, “The pamphlet for this event was emailed to us. We signed up of our own volition because we thought it would be informative.”

Narrative Research Lab CEO Narwani trained participants to elicit more from AI through refined prompts and detailed instructions. He asked students to incorporate AI’s automation and generative capabilities into their marketing strategies. Participants built ad campaigns, marketing agents, AI-powered customer support bots and website designs as viable marketing strategies.

Under Narwani’s guidance, students used AI to develop routine social media posts, business development strategies, visuals and content for a business of their choice.

Exclusive to Business 360, Narrative’s CEO, Sundeep Narwani, said: “We are trying to streamline existing technology towards human behaviour in the Global South.” Narrative is a venture that experiments with using behavioural and consumer data to predict human interests. Working with ad agencies, media companies and branding projects, Narwani is helping people reclaim their time through AI tools.

“Knowledge means more to people who are just starting,” Narwani added. “I am available by email for more information on using AI. For someone trying to start a career, I feel a greater responsibility to provide time and mentoring because there’s a new generation of young AI scientists and researchers coming through.”