Bigmart’s campaign wins silver for best use of social media at Flame Awards South Asia 2025

KATHMANDU: Bigmart’s 'Tapaiko Chhimeki' campaign, executed by D Twenty Design Lab, won the Silver Award in the Best Use of Social Media sub-category of the Emerging Market Categories (South East Asia) at the Flame Awards South Asia 2025, in New Delhi, India, on August 8.

Organised by the Rural Marketing Association of India (RMAI), the Flame Awards South Asia recognise excellence in behaviour change communication, regional marketing and inclusive marketing. 

This year’s edition recorded its highest number of entries, with strong participation from Nepal, India, Bangladesh and Thailand, cementing its status as one of the region’s most respected platforms for marketing innovation.