Asian Thai Foods launches Devil’s Hot Chicken Noodles

KATHMANDU: Asian Thai Foods has launched Devil’s Hot Chicken Noodles, hailed as Nepal’s most deliciously spicy noodles. The product went on sale nationwide on Monday, with shipments set to begin across the company’s network of more than 30 export markets.

Priced at Rs 50 per pack and Rs 250 for a family pack of five, each portion also includes a complimentary chocolate-enrobed wafer. The noodles will be stocked in major retail outlets such as Bhatbhateni and available on leading e-commerce platforms, including Daraz.

Touted under the tagline ‘Nepal’s Hottest Bite. It’s Devilicious’, Devil’s Hot Chicken Noodles pair a balanced heat profile with a rich seasoning blend. The premium-quality noodles have been engineered to maintain their texture under bold flavours, promising an unforgettable eating experience for spice enthusiasts.

"This is not just another instant noodle; it’s a flavour-packed challenge for the adventurous," said Ashish Jaju, Director of Asian Thai Foods. Mahesh Jaju, Managing Director, added that the company’s recent transition to a limited company as part of its IPO preparations underlines its commitment to innovation and to meeting evolving tastes at home and abroad.

With 25 years of heritage and five consecutive years as Nepal’s largest noodle exporter, Asian Thai Foods has said it remains dedicated to quality and authenticity. The launch of Devil’s Hot Chicken Noodles reinforces its position in both domestic and international markets.