inDrive announces Swastima Khadka as brand ambassador, launches 360° campaign

KATHMANDU: inDrive, the global mobility and urban services platform, has announced Nepali actress Swastima Khadka as its brand ambassador for Nepal.

Alongside the announcement, inDrive launched a new 360° campaign featuring the slogan “Your journey begins with your choice”, which celebrates the platform’s commitment to freedom of choice, fairness and transparency for everyone.

Organising an event in Kathmandu on Friday, the organisers said the campaign is built around the brand’s key concept, freedom of choice, which gives people the power to choose their drivers, decide the fare and bargain directly with the driver within the app. With Khadka as the face of the campaign, inDrive aims to deepen its connection with Nepali audiences.

The campaign embodies inDrive’s peer‑to‑peer (P2P) model, which empowers users to set their own fares and negotiate directly with drivers. The approach, the company said, ensures quality, respect and mutual decision‑making, putting freedom of choice at the heart of every ride.

Speaking at the event, Khadka said, “I am looking forward to being a part of inDrive Nepal’s campaign as their brand ambassador. inDrive is a platform that stands for fairness and freedom of choice. I love that passengers and drivers can decide together what’s fair; it’s about mutual respect, transparency and empowerment values that deeply resonate with me.”

Mark Trolley, Regional Director, APAC, inDrive, said, “Our 360° campaign ‘Your journey begins with your choice’ reflects inDrive’s core values of freedom, equality and community. We are delighted to have Swastima Khadka represent our brand in Nepal. Her spirit, authenticity and values align perfectly with what inDrive stands for.”

Clarifying queries regarding safety and insurance, Rita Pokharel, inDrive Nepal’s country representative, said that inDrive has insured rides and is constantly working on its safety features. She said inDrive is safe for women, adding that the company has been upgrading its safety features; call representatives are on standby 24/7, and the app includes safety tools, with women’s safety a top priority.