inDrive Launches ‘Your Journey Begins With Your Choice’ Campaign in Nepal
KATHMANDU: Global mobility and urban services platform inDrive has launched a new campaign in Nepal titled “Your Journey Begins With Your Choice,” promoting the values of freedom, fairness, and transparency in urban mobility.
The campaign highlights inDrive’s unique peer-to-peer (P2P) model, which allows passengers and drivers to negotiate fares directly, ensuring equality and mutual decision-making. Through this system, passengers can offer their own fare, choose from multiple driver options, and enjoy in-app safety features and community support.
Featuring popular Nepali actor Swastima Khadka as the face of the campaign, the initiative seeks to engage young audiences who value independence and authenticity.
“Our campaign reflects inDrive’s belief that every journey should begin with empowerment and transparency,” said Rita Pokharel, Country Representative for Nepal. “By giving both passengers and drivers real freedom of choice, we are reaffirming our commitment to fair mobility and mutual respect.”
With this launch, inDrive aims to deepen its connection with Nepali users and further promote a people-centred, transparent, and equitable transport culture.
