Nepali Beauty Brand Lali Launches Flagship Retail Store at The Park, Durbarmarg

Kathmandu: Lali has officially opened its flagship retail store at The Park, strengthening its presence in Kathmandu’s prime shopping district.

The outlet, which began operations on 27 February, serves as the brand’s central retail space and showcases its complete range of hair and skincare products. Designed to reflect a modern yet distinctly Nepali identity, the store highlights items made from locally sourced, natural ingredients rooted in Himalayan traditions.

Founded on the idea of offering a “Touch of Nepal”, Lali combines traditional knowledge with contemporary cosmetic standards. The company states that it prioritises organic formulations and handmade production processes while aiming to meet growing consumer demand for locally produced beauty solutions.

The brand first gained wider recognition after its appearance on Shark Tank Nepal, where it attracted investment backing. Cabinet Shrestha, Hem Raj Dhakal and Saloni Rajbhandari are among those associated with the venture, while Priyanka Rani Joshi serves as the face of the brand.

According to company representatives, the Durbarmarg launch marks a strategic step towards expanding both domestic reach and international ambitions, as interest in natural and indigenous cosmetic products continues to rise.