Midea launches 'New Year. New Vibe.' campaign in Nepal offering cashback, lucky draw

KATHMANDU: Midea has launched its 'New Year. New Vibe.' campaign in Nepal, offering cashback, product-specific gifts and a bumper lucky draw.

The company said customers can receive cashback of up to Rs 37,700 on selected Midea products.

Guaranteed gifts are available with specific purchases: an induction cooker with side-by-side and multi-door refrigerators; 6 kg of Ariel with front-load washing machines; 2 kg of Ariel with top-load washing machines; 1 kg of Ariel with semi-automatic washing machines; two dishwasher tablets with dishwashers; and a cooking kit with microwaves.

The campaign includes a bumper lucky draw in which one registered customer will win a Midea multi-door refrigerator. Customers enter the draw by scanning a QR code and registering their details.

Midea said the campaign links the New Year with 'new energy, new convenience and a new lifestyle' and aims to make domestic life 'smarter, easier and more modern'. The company reiterated its position as the world’s number one smart-home appliances brand and highlighted its focus on innovative technology, energy efficiency and user-friendly design.

In Nepal, Midea products are distributed through CG Electronics, which the company said ensures availability via showrooms and an authorised dealer network nationwide.

Customers can purchase Midea products and register via the QR code to claim cashback, receive the guaranteed gifts and join the lucky draw. Terms and conditions apply.