The North Face reopens Performance Pro Store in Thamel, introduces new retail concept

KATHMANDU: The North Face has reopened its Performance Pro Store in Thamel, Kathmandu, introducing a new retail concept for Nepal’s trekking and mountaineering community.

The Kathmandu outlet, themed 'Endless Exploration', brings together outdoor performance gear, lifestyle apparel and expedition-grade equipment, including the brand’s Summit Series, in an immersive store layout for trekkers, climbers and outdoor enthusiasts.

Situated in Thamel, a central marketplace for expedition supplies, the store will serve international visitors preparing for routes such as Everest Base Camp and the Annapurna Circuit, as well as local mountaineers and trekkers. The company said the outlet will provide authentic, warranty-backed technical apparel, tents, sleeping bags and footwear in a market where imitation gear is common.

The North Face has operated in Nepal since 2003 and maintains retail locations in Thamel, Pokhara and Namche Bazaar. The Kathmandu upgrade forms part of a broader retail strategy that emphasises experiential design, customer engagement and storytelling to meet the needs of Nepal’s growing outdoor community.

Company officials said the move supports expedition preparedness and safety by improving access to global outdoor technology and reliable equipment for both visitors and residents.

The North Face also plans further expansion and upgrades of Performance Stores and Performance Pro Stores across Nepal, and will refresh other outlets to deliver more immersive in-store experiences.