Coca-Cola launches 'Locally Yours' campaign in Nepal to celebrate neighbourhood businesses, communities

KATHMANDU: Coca-Cola launched a new campaign in Nepal, 'Locally Yours', in Kathmandu on Monday to celebrate neighbourhood businesses and the communities they serve.

The campaign features a series of videos that focus on small entrepreneurs and local retailers who open their shutters early, know customers by name and form part of daily life across the country. The films go beyond storefronts to share the personal stories, journeys and experiences of these familiar faces.

Coca-Cola said the initiative also highlights the company’s long-standing relationship with Nepali entrepreneurs who have helped build local businesses, support livelihoods and make the brand part of shared moments for decades.

“Local businesses are the backbone of communities across Nepal. With 'Locally Yours,' we wanted to go beyond the product and celebrate the people who have made Coca-Cola a part of everyday Nepali life for over 50 years,” said Chandrika Kalia, Country Director of Coca-Cola Nepal.

Ajay Konale, Managing Director of Bottlers Nepal, added, “Neighbourhood retailers are the backbone of our business and trusted pillars of their communities. Through their resilience, relationships, and entrepreneurial spirit, they continue to create everyday connections that make Coca-Cola part of shared moments across Nepal. ‘Locally Yours’ is a celebration of their stories, their impact, and the role they play in keeping communities and local economies thriving every day.”

The campaign includes testimonials from featured retailers. Alok Konzan, owner of Dallé restaurant, said, “Coke has been part of Dallé from the very beginning. I think it’s the finishing touch.” Pasang Sherpa of Sherpa Juice Centre commented, “Coca-Cola is everywhere in the market. It’s part of the culture now. People follow the trend of having Coca-Cola. There is a strong demand.”

Coca-Cola said the aim of 'Locally Yours' is to honour resilience, innovation and community pride, and to remind audiences that many everyday moments in Nepal are made possible by local businesses.