New e-commerce platform Chynabazar launched in Kathmandu; first Experience Store opened

KATHMANDU: Chynabazar, a new e-commerce platform linking manufacturers directly with consumers, was officially launched in Kathmandu on Wednesday.

The company said it aims to remove multiple layers of the traditional supply chain — importers, wholesalers and distributors — that often raise prices and create uncertainty in product availability. Chynabazar Chief Executive Officer (CEO) Stutee Shrestha said the platform has been created to give Nepali shoppers a more convenient and affordable option.

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Shrestha said Chynabazar sources products directly from manufacturers in China, imports them through its own logistics network, stores them in the company's warehouses and delivers to customers via its own distribution system. “Because the entire process, from sourcing and importing to warehousing and distribution, is managed under a single system, delivery times are significantly reduced while pricing remains transparent and competitive,” she said.

Operating under the slogan 'Enjoy Your Shopping', Chynabazar will initially offer electronics, fashion, lifestyle products and health and beauty items, with plans to broaden its range in the coming months. “As Nepal's digital economy continues to grow,” Shrestha said, “Chynabazar will quickly earn the trust of consumers.”

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The company opened its first Experience Store at the Guna Complex on Wednesday. The Experience Store is an offline outlet where customers can view and try products before buying. Chynabazar plans to roll out similar stores in major Nepali cities, with Birgunj and Bhairahawa listed for the first expansion phase.

Customers will be able to pay digitally through eSewa and Khalti, the company said.