Nova Crown Premium Ice Cream appoints actress Shilpa Maskey as brand ambassador

KATHMANDU: Nova Crown Premium Ice Cream, a premium brand under Fishtail Dairy, has appointed actress Shilpa Maskey as its brand ambassador. The agreement was finalised during a signing ceremony in Kathmandu on Friday, signalling a fresh approach to the company’s consumer engagement and lifestyle marketing in Nepal.

Under the partnership, Maskey will feature prominently in Nova Crown’s upcoming promotional campaigns, digital content, consumer activations and broader marketing initiatives. The collaboration aims to strengthen the brand’s presence among young, contemporary consumers and consolidate its position in the Nepali market.

The agreement was signed by Maskey and Prayush Niroula, brand supervisor of Nova Crown Premium Ice Cream, at an event attended by representatives of its parent company, Fishtail Dairy, as well as members of the media and entertainment community.

Speaking at the ceremony, Niroula expressed enthusiasm about the collaboration, saying the actress’s talent and strong rapport with the younger generation made her a suitable representative for the company.

“We are delighted to welcome Shilpa Maskey to the Nova Crown family. Her creativity, confidence and distinctive personality resonate strongly with the values we want Nova Crown to represent. We believe this partnership will help us connect with consumers in a fresh and meaningful way,” Niroula said.

Maskey also expressed happiness about the partnership and said she was excited to be associated with a brand dedicated to delivering high-quality ice cream to Nepali consumers.

Fishtail Dairy continues to expand its presence in Nepal’s dairy and frozen food sectors, with the agreement forming part of its ongoing investment in creative communication and product quality.