Xtreme Energy Drink signs nine Nepali national cricketers to form 'Team Xtreme'

KATHMANDU: Xtreme Energy Drink has formally signed nine popular players from the Nepali national cricket team to form a new collective, 'Team Xtreme', following an agreement finalised during a special event organised in Kathmandu on Sunday.

The initiative aims to support the development of Nepali cricket, encourage the athletes, and increase enthusiasm for sports among the younger generation. The signed cricketers include Sandeep Lamichhane, Rohit Paudel, Sompal Kami, Aasif Sheikh, Lalit Rajbanshi, Sher Malla, Ishan Pandey, Karan KC, and Lokesh Bam.

Under the terms of the agreement, the players will display the Xtreme Energy Drink logo on their cricket bats. They will also participate in various promotional, brand, and sports-related activities conducted by the company.

The brand anticipates that this partnership will strengthen its relationship with the sport by harnessing the players' widespread popularity and influence on youth. The company noted that such collaborations are crucial for developing the national game, supporting athletes, and drawing young people towards sporting activities.

At the press meet, Xtreme Energy Drink launched special edition cans highlighting the seven Nepal Premier League (NPL) teams for which it serves as a principal sponsor.

According to the company, these special edition cans are designed to encapsulate the identity of the respective teams and the enthusiasm of the fans, aiming to bring supporters and players closer together. The brand believes the new packaging will make the atmosphere of the tournament even more thrilling, thereby rendering its presence more impactful among cricket enthusiasts.

Aligning itself with the energy and passion of Nepali youth, Xtreme Energy Drink said it would continue its collaboration and participation in cricket and various other sports activities in the days ahead.