Coca-Cola launches 'Bharau Khusi' Dashain campaign to offer travel vouchers across Nepal
KATHMANDU: Coca-Cola has introduced its 'Bharau Khusi' Dashain Campaign 2026, offering travellers across Nepal the opportunity to win flight and bus ticket vouchers to assist their journey home. Hundreds of participants have already been selected as winners since the initiative commenced.
Running till November 15, 2026, the promotional scheme covers participating 2.25-litre and 1.5-litre PET bottles of Coca-Cola, Sprite, and Fanta. Consumers can enter by scanning the QR code printed on the packaging and registering their details on the official campaign website.
Ajay Konale, Managing Director and CEO of Coca-Cola Bottlers Nepal, said, “Dashain is a time when families come together, often after being apart. We know how much that journey back home and being with family means to people. Through Bharau Khusi, we wanted to facilitate these reunions and also play a small part in helping people come together.”
To support the campaign, a television commercial featuring Coca-Cola Brand Ambassadors Pradeep Khadka and Swastima Khadka has been released. The commercial illustrates the anticipation of returning home and the familiar moments of togetherness associated with the celebration.
For individuals residing away from their hometowns for employment, education, or other obligations, Dashain represents a primary occasion to reconnect with family. The campaign addresses the annual demand for travel arrangements during one of Nepal's most significant cultural celebrations.
