Nijen Lal Shrestha

After completing his MBA, Nijen Lal Shrestha spent three years working at Maya Animation Academy as an Administration Manager. He then joined Syakar Trading Company as a Media Executive. By his own admission, having worked at Syakar close to seven years, he has grown a lot. He is currently the Business Development Manager looking after media and marketing. “We have achieved many milestones over the course of time in Syakar but the one I recall the most and which is very special to me is the 50 Years Campaign where the team even won the Best 360 Campaign of the Year title awarded by AAN,” shares Shrestha. Focused currently on the overcoming the challenges of the pandemic, Shrestha is viewed as a passionate marketer who believes in clear targets of innovation and consistent growth. In this edition of Business 360, he shares his pick of top brands and the lessons he has gained from them.

3 Brands that you have learnt something from

Uncle Chips for their CSR activities and effectiveness; Goldstar for marketing and adapting to the consumer needs; Google for its efficient working culture even in this pandemic.

Your work philosophy

I believe in respecting everyone in the workplace and mutual understanding is very important to me.

Top 4 apps you use the most

• Snapseed to edit pictures • Secure Folder for finance • Quik for video editing • Call Of Duty Mobile for a quick game

3 Honda motorcycle models you think have the best of design and functionality

Honda XL, Honda Dio and the Africa Twin

If you could change ONE thing about the automobile industry in Nepal, what would it be?

It would definitely be the 288% import tax on automobiles.

3 destinations within Nepal you want to travel to

I am not much of a travel person and I have only been to a few places. However, the places on my wish list are the Everest Base Camp, Annapurna Circuit Trek and Manang

3 women-run businesses you think deserve accolades

• Empowering Women for Nepal (EWN) by Lucky, Dicky and Nicky Chettri • BHAV Products by Bhintuna Jyapoo • Maker KT by Priya Joshi

3 entrepreneurs who inspire you

• Mani Harsha Jyoti • Gabe Logan Newell • Steve Jobs

One non-profit organization you want to donate to

Bhaktapur Animal Welfare Society

The best work advice you have received so far

During the span of my professional career, I have received many advice from my seniors and my juniors but the one thing I would like to mention here is the one I learned from my own experience which is: Respect will take you far ahead in your career.

4 Nepali startups you think deserve the spotlight

Dulla, Maker KT, Bhav Nepal, Hatti Hatti

3 Nepali companies whose PR strategies are spot-on

Coca-Cola, N-Cell and Gold Star

3 marketing gurus you swear by

Philip Kotler, Allan Dib and John R. Di Julius for their simple yet effective marketing plans.