Best way to understand a brand

When a brand touches a person at an emotional level and makes them feel good about themselves, it is almost certain that the brand has created a lifelong friend. Some of the biggest consumer brands…

What drives success?

What drives success? In my early career, I equated it with my pay cheque, travel, promotions and building professional relationships. But somewhere in my heart, I knew that was not it.  Through my …

PACE – WHY IT MATTERS

Choosing the right pace is critical to the impact of what you are doing. It’s not just a question of choosing fast and furious over slow and steady or vice versa.  It’s about making decisions and i…

Trembler of 2015

2015 is a hard year to remember not just for the lives we lost, the dust and the debris but also the scars we carry three years after the earthquake. Life changed in many ways for many. The recover…

happiness is transitory

It’s hard to have it tough when you are struggling to find your place in the ness. Sometimes when I drive through the city, I look at the haphazard mushrooming of buildings. There is little aesthet…

Ageless Generation

The words ‘ageless generation’ on the computer screen caught my attention and got me thinking. As I searched the web, I saw it being associated more with women and the ageing process. But to me it …

What is your WHY

I am reading British-American author, motivational speaker and marketing consultant, Simon Senek’s book titled ‘Find Your Why’. A book co-authored by David Mead And Peter Docker. The authors make a…

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