Alexandre Barre, Wine Ambassador for Pernod Ricard, is responsible for looking after world renowned wine brands such as Jacob‘s Creek, Brancott Estate Campo Viejo, Kenwood, Graffigna, and Stoneleigh and many others. Originally from Paris, Alexandre has spent most of his life travelling across continents and lived in Canada, Mexico and Switzerland, where he graduated with a Bachelor degree in Marketing and Communication from the Tunon University in Geneva.
With a very entrepreneurial mindset, Barre started his first work experience in sales and hospitality at the age of 15 successfully alternating between work and school. He also worked in private aviation as a Sales and Marketing Executive and as a Business Developer for a well established Swiss digital communication agency before joining Pernod Ricard. Before his positioning to India, Barre was working with Pernod Ricard in Spain, Australia and New Zealand and was actively involved in all aspects of the business from wine-making to sales and marketing.
The arrival of Jacob‘s Creek has created ripples in Nepali market among ardent wine consumers. During a short span, the brand has garnered huge acceptance.
Barre was recently in Nepal when Business 360 ° talked with him about the global wine culture, Nepali market and related issues. Excerpts:
How is your product doing in Nepal?
It‘s growing at a pretty high rate. It‘s good to see Nepal being so receptive to Australian wine such as Jacobs Creek. I‘ve been wondering about doing a bit of training after seeing this big opportunity. We have a lot of wines and they are highly appreciated.
Where does Nepal stand for your products compared to other countries?
Well it‘s definitely not bigger if we look at it from the global perspective. Wine is relatively a new concept and a growing trend in Nepal. But the development of wine culture here is infinite. Hence, wine products hold very positive prospect in the future of Nepali market.
Which is your company‘s biggest market?
Jacobs Creek has a worldwide presence and it really varies. I cannot answer that as it depends on the style and variant of wine. Nepal is definitely reaching a level in terms of consumption and here there is much more potential. There are different types of market. Some markets are mature and when I say mature, wine has been there since a long time. Wine has been in Nepal for some time now and the consumption trend is growing. People experiment with new things and Nepal stands in no less position in this regard.
What are some of the challenges of the market in Nepal?
One of the biggest challenges is trying to make people try new wine. However, there are more opportunities than challenges. For example, when it comes to the female category, the prospect is very high with most consumers who like celebration having positively accepted the sweet Moscato wine. And,with high tourism prospects here, it is a good thing to take into account.
What differentiates Jacobs Creek?
The first thing is that we have always been able to ensure an amazing quality with justified pricing. We have been able to ensure a trusted quality of wine year after year. We are also a winery that has 160 years of wine making tradition. The knowledge of wine making is passed down from generations and that makes us a pioneer in the wine segment. Recently we won the award of the most trusted wine making brand of Australia. If you bring this all together in a glass of wine, you have something amazing. The key difference is the passion we bring, the knowledge we have, and the fact that we have been able to deliver consistently.
Any particular plans for the Nepali market?
Yes we have. One of it would be to reinforce our presence here in Nepal. We will try our best to be closer to consumers. I also really looking forward to do more training and understand what key trends are coming here. What I‘ve seen so far is very positive and people are really looking forward to learn more about wine. Our strategy will probably be to introduce newer style so they could have a broad palate in wine. That would be our future plan but definitely education comes first and being with the people is our priority.