The entrepreneurial landscape in the country has seen a huge shift with more women entrepreneurs joining the game. In this edition of B360º, we talked to some young and successful women entrepreneurs about their ventures, challenges and the current entrepreneurial scene.
Company: That! By Studio Sarcastic
Year of Establishment: 2017
Initial Investment: Rs. 60
About the company: That! specialises in witty humour-filled lifestyle products and designs that add splash of refreshingly original artistic twist which makes it down-right relatable. It started with a postcard, and now has over 18 products.
The most challenging aspect of doing business in Nepal?
System and policies; they are not at all business friendly. More than market, it’s these things that actually limit the entry of new projects.
The difference between initial entrepreneurial days and now…
You start understanding your business better. You start refining what you are doing and what you have to offer. From ‘WHAT am I trying to do’, now I have moved to ‘HOW am I trying to do’.
The best business advice you have got
Understand how much you want to invest and how will you manage it rather than rushing into invest. It is from an accidental mentor.
Does gender have anything to do with doing business?
Yes, you tend to get underestimated often.
The most important lesson as an entrepreneur
Patience and consistency. It’s one thing to have a big dream, but to materialise it you have to take small steps; small but well-thought of firm steps.
What is lacking in the country’s entrepreneurial scene?
Innovation. We copy ideas easily. Especially, in the art scene there are very few people who are researching and honing their skills. Also, we majorly lack long-term vision. 90% of start-ups don’t have sustainable plan in place. It’s more like “okay if this doesn’t work, I will start something else.”
Where do you see your company in the next 5 years?
A well-known design led Nepali life style brand.
The most satisfying aspect of being an entrepreneur
Being able to do things rather than waiting for others to do it.
Your recipe for survival
Consistency, originality and patience.