The 2018 edition of the NADA Auto Show in Kathmandu is gearing up to be the showdown between the top automotive companies in the country. It’s planned to be a premier event that will not disappoint. B360 spoke with the marketing heads of big players of the auto industry to get insight on the flagship event and the future of the auto market.
Nijen Lal Shrestha
Media Executive, Syakar Trading Company /Honda
How was NADA Auto Show 2017 for Honda? Is it helpful to participate in it?
NADA Auto Show 2017 was good for us. Everything has two sides, positive and negative. From visibility to credibility, exhibiting at a trade show has hundreds of benefits for your business. Establishing a presence, whether big or small, for your company at a trade show gives you a powerful platform for meeting new customers, reaching out to existing clients, and building a more established and reliable brand.
On the other side, some things put us off like the cost and benefit we get from it. The entire event itself isn’t a very cheap process. Market needs to grow for these kinds of trade shows to flourish. However, like most forms of marketing, with the right strategy, a trade show can be very profitable.
Is your company planning to launch any new models at the Auto Show?
For this year’s NADA, we have a different set of ideas – we will be displaying our vintage bikes with our current running models. We will be showcasing the 2018 model Hornet.
On display this year are Honda NM4 and Honda CBR1000R Neo Sports Café too.
Why should Honda be a preferred choice among customers?
First thing I would like to share is that we have entered into the 50th successful year of business in Nepal. That being said, a business reaches such milestone because of the faith of customers in the product. Furthermore, the product itself is refined and reliable. This makes ours a preferred brand.
It is very important for us to maintain brand value, and we are always in a constant process of improving our brand value. We already have so much customer-centric services running and have a customer orientated future plan to maintain the increasing brand value.
How will the price hike of vehicles affect market growth?
Change is inevitable in business. We must assess our outlook about the change and move forward adapting with the situation. There were instances like this in the past as well and we have come through it with positive results.