RAUTAHAT: Prime Ceramics, a trailblazing enterprise and the largest tile manufacturer in Nepal, is making waves in the industry as the first company to produce all kinds of tiles for both walls and flooring.
With its official inauguration on June 30, 2023, the company has cemented its position as a catalyst for economic growth and social progress. The company has commenced the sale of ceramic tiles under the brand 'Prime- Tiles with Stile' for the general public. Spanning an impressive area of approximately 70,000 sq metres, Prime Ceramics stands as a testament to innovation, local empowerment, and environmental sustainability.
[gallery columns="4" link="file" size="full" ids="39305,39302,39304,39297"]
Led by Ashish Garg, the esteemed Chairman, and Prashant Agrawal, the visionary Managing Director, Prime Ceramics has attracted significant investment of around Rs 2 billion. This infusion of capital demonstrates their unwavering commitment to transforming the domestic tile market and contributing to Nepal's economic growth. The company's strategic location in Brindaban Municipality-6, Rautahat district, serves as a hub for innovation, production, and community engagement.
In line with its mission to provide affordable tiles, Prime Ceramics has established itself as a beacon of accessibility. By prioritising low-cost solutions, the company empowers Nepali citizens to enhance the aesthetics of their living spaces at an affordable price point. This commitment to affordability aligns with Prime Ceramics' broader objective of ensuring that quality tiles are within reach of every segment of society.
The company's dedication to local communities is evident through its employment practices. The tile industry has notably created job opportunities for 300 people, with a commendable focus on women's empowerment. More than 60% of the company's employees are women, breaking barriers and redefining gender roles in the tile manufacturing sector. This commitment not only promotes inclusivity but also uplifts families, communities, and the nation as a whole.
[gallery columns="4" size="full" link="file" ids="39304,39303,39300,39301"]
Employing cutting-edge technology, Prime Ceramics has set new standards for quality and efficiency. With the latest machines under a turnkey arrangement with SACMI, an Italian multinational and world leader in ceramic technology, the company produces a staggering 10,000 boxes of tiles daily, catering to a diverse range of consumer needs. Currently, Prime Ceramics offers five different tile sizes, with plans to expand its product line to include 11 distinct sizes in the near future. From floors and walls to kitchens, dining rooms, parking areas, and indoor and outdoor spaces, the company provides comprehensive tile solutions to meet customers' varied needs.
Pradip Kumar Jha, General Manager and Sales Head of Prime Ceramics, highlighted the company's ambitious production targets. With a goal of manufacturing 450,000 sq metres of tiles annually, Prime Ceramics aims to meet the rising demand for quality tiles nationwide. Utilising glaze and ink in the production process, the company ensures attention to detail and craftsmanship, offering tiles that exceed customer expectations.
[gallery columns="2" link="file" size="full" ids="39295,39294"]
While making significant strides in the industry, Prime Ceramics remains cautious of its environmental impact. The company utilises local resources, with 50% of its production currently sourced locally, promoting economic sustainability and reducing reliance on imports. Moreover, Prime Ceramics maintains a staunch commitment to environmental preservation, adopting practices that minimise harm to the country's ecosystem. With 45% of sales concentrated in Kathmandu and the remaining 55% distributed across other parts of Nepal, Prime Ceramics is carving a niche for itself in the domestic market. While competition from India remains, Prime Ceramics' commitment to quality, affordability, and local sourcing bolsters its competitive edge. By championing local resources, empowering women, and catering to the needs of Nepali citizens, Prime Ceramics strengthens its position as a key driver of economic growth and social progress in the country.
Prime Ceramics emerges as a game-changer, revolutionising Nepal's tile industry and spearheading economic growth. With its commitment to affordability, local empowerment, and environmental sustainability, the company stands at the forefront of innovation and social responsibility. As Prime Ceramics paves the way for a brighter future, it serves as an inspiration to businesses across Nepal and beyond, showcasing the power of community-driven enterprises.
By Prajwal Nepali
READ ALSO:
The company's dedication to local communities is evident through its employment practices. The tile industry has notably created job opportunities for 300 people, with a commendable focus on women's empowerment. More than 60% of the company's employees are women, breaking barriers and redefining gender roles in the tile manufacturing sector. This commitment not only promotes inclusivity but also uplifts families, communities, and the nation as a whole.
[gallery columns="4" size="full" link="file" ids="39304,39303,39300,39301"]
Employing cutting-edge technology, Prime Ceramics has set new standards for quality and efficiency. With the latest machines under a turnkey arrangement with SACMI, an Italian multinational and world leader in ceramic technology, the company produces a staggering 10,000 boxes of tiles daily, catering to a diverse range of consumer needs. Currently, Prime Ceramics offers five different tile sizes, with plans to expand its product line to include 11 distinct sizes in the near future. From floors and walls to kitchens, dining rooms, parking areas, and indoor and outdoor spaces, the company provides comprehensive tile solutions to meet customers' varied needs.
Pradip Kumar Jha, General Manager and Sales Head of Prime Ceramics, highlighted the company's ambitious production targets. With a goal of manufacturing 450,000 sq metres of tiles annually, Prime Ceramics aims to meet the rising demand for quality tiles nationwide. Utilising glaze and ink in the production process, the company ensures attention to detail and craftsmanship, offering tiles that exceed customer expectations.
[gallery columns="2" link="file" size="full" ids="39295,39294"]
While making significant strides in the industry, Prime Ceramics remains cautious of its environmental impact. The company utilises local resources, with 50% of its production currently sourced locally, promoting economic sustainability and reducing reliance on imports. Moreover, Prime Ceramics maintains a staunch commitment to environmental preservation, adopting practices that minimise harm to the country's ecosystem. With 45% of sales concentrated in Kathmandu and the remaining 55% distributed across other parts of Nepal, Prime Ceramics is carving a niche for itself in the domestic market. While competition from India remains, Prime Ceramics' commitment to quality, affordability, and local sourcing bolsters its competitive edge. By championing local resources, empowering women, and catering to the needs of Nepali citizens, Prime Ceramics strengthens its position as a key driver of economic growth and social progress in the country.
Prime Ceramics emerges as a game-changer, revolutionising Nepal's tile industry and spearheading economic growth. With its commitment to affordability, local empowerment, and environmental sustainability, the company stands at the forefront of innovation and social responsibility. As Prime Ceramics paves the way for a brighter future, it serves as an inspiration to businesses across Nepal and beyond, showcasing the power of community-driven enterprises.
By Prajwal Nepali
READ ALSO:
Published Date: July 13, 2023, 12:00 am
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