'A brand is not built overnight; it is a journey that constantly evolves'

Sudixya Adhikari

Manager – Marketing and Sales, The Nepal Distilleries

COO, Kathmandu Spikers

Sudixya Adhikari is Manager - Marketing and Sales of The Nepal Distilleries, makers of the iconic Khukri Rum, and COO of Kathmandu Spikers, a professional women’s volleyball team competing in the Everest Women’s Volleyball League. A cross-industry professional, Adhikari is also the founder of Yellow Claws Media and Event Management dealing in media, trade, event and brand marketing, premium spirits sales, and corporate communications. 

An entrepreneur, brand strategist, organiser and executor forming connections across various industries, Adhikari is driven by the spirt of ambition and innovation. In this edition of Business 360, she shares her pick of top brands and insights into why she does what she does.

Top three apps on your phone

My top three apps are WhatsApp, Instagram, and Google Calendar. WhatsApp is basically my office on the go. Instagram keeps me connected to trends and creativity across all industries. And Google Calendar is my lifesaver – without it, I would miss half my meetings.

Three strategies to promote a brand

A brand is not built overnight; it is a journey that constantly evolves. But when it comes to promoting a brand, three things I believe really matter are: truly understanding your audience, collaborating with right partners who share your vision, and designing experiences that people genuinely want to be a part of and share.

Startups that deserve recognition

Any startup that is solving real problems with innovation, heart and consistency deserves recognition. If it is truly good, its impact, creativity, and value will speak for itself. Recognition naturally follows those doing meaningful work.

Best online sites for utility and purchases

I do not typically shop online for utilities, but for fruits and nuts that are not available in regular stores, I order from Bhumi Nepal and Exo fruits. They offer a great variety of fruits and nuts.

One thing you would never buy online

Most likely jewellery because no photo can ever capture the real sparkle, the craftsmanship, or how it feels when you actually wear it.

Top 3 summer activities

1.     Mini Vacay 
2.     Poolside lounging 
3.     Sundowner evenings

Travel recommendation

I would say, “Slow travel is the new luxury.” I love picking one stunning destination and really soaking it in whether I am wandering the beaches of Mauritius, the alleys of Istanbul, or mountain escapes in Nepal. I live for those offbeat gems, impromptu photo ops, and of course, dressing up for every mood. Travel with curiosity, not just a checklist, and yes, never forget your universal adapter!

Favourite Nepali brands

I love promoting Nepali products, though I cannot cover them all here. A few of my top favourites are Khukri Rum, NUDE Vodka and Makkuse.

Tips for entrepreneurs and jobseekers in Nepal

Whether you are building a business or pursuing your dream job, it is your passion and growth mindset that will fuel your success and you will be able to thrive in any field.

Top songs on your playlist

1.     Aigiri Nandini (Rajalakshmee Sanjay) 
2.     Bardali (Shusant Kc)
3.     Die with a smile (Bruno Mars & Lady Gaga) 

Top cuisine

I am a huge food lover. My all-time favourites: proper Nepali food, sushi and pho. 

People who inspire you

Definitely my parents. My father’s work ethic and ability to keep moving forward no matter the challenge is something I deeply admire, while my mother has taught me the power of grace, balance and empathy. They are the foundations of everything I strive for.

Go to perfume

Chanel Mademoiselle is my go-to perfume, but since my Dubai trip, I have been drawn to white musk which is fresh, timeless, and it has made me fall in love with musky notes in fragrances. Now, I am tempted to switch to Chanel No. 5.

Your work philosophy

My work philosophy is simple: stay curious, stay consistent. I believe in showing up with purpose, collaborating with intention, and never losing sight of the bigger picture. Hard work matters, but so does passion and people.