Nepal Pavilion stands out at Asia-Pacific’s premier travel trade show PTM 2025

KATHMANDU: The Pacific Asia Travel Association (PATA) Nepal Chapter and Nepal Tourism Board (NTB), in collaboration with Nepal Airlines and 14 private tourism and hospitality companies, made a powerful impression at PATA’s flagship international B2B travel trade event — PATA Travel Mart (PTM) 2025 — held from August 26 to 28 at the Queen Sirikit National Convention Centre (QSNCC) in Bangkok.

The PTM welcomed over 1,000 delegates from more than 50 destinations, featured over 400 exhibitors from 225 organisations across 30 destinations with 52% participating for the first time, and hosted 225 buyers from 218 organisations across 41 source markets with 65% attending for the first time.

Nepal’s spectacular Stupa-themed 'Nepal Pavilion' stood out as one of the most attractive showcases, drawing global attention and widespread appreciation from international buyers and exhibitors alike. The pavilion showcased Nepal’s diverse offerings, including mountaineering, trekking, expeditions, spirituality, wellness, luxury travel, community-based tourism, and immersive, transformative experiences, reflecting the strength of Nepal’s public-private partnership (PPP) model in promoting tourism globally.

At the official opening ceremony, PATA HQ Chair Peter Semone remarked, “It is my great pleasure to welcome you all to PATA Travel Mart 2025 here in the vibrant city of Bangkok, Thailand. This week, we come together to connect, collaborate, and collectively shape the future of travel and tourism in the Asia Pacific region.”

Reflecting on Nepal’s participation, Suresh Singh Budal, CEO of PATA Nepal Chapter, said, “Our participation in PTM alongside NTB after six years was highly effective and meaningful, especially as we celebrate 50 years of public–private partnership through PATA in Nepal since the chapter’s inception in 1975. This year, our focus was on positioning Nepal as a destination for lifetime experiences in wellness, luxury, and community-based tourism — going beyond the well-known offerings of nature, culture, and adventure.”

Suman Ghimire, Senior Manager at the NTB, added, “Nepal’s participation at PTM 2025 was both impactful and rewarding, reinforcing our identity as a year-round Himalayan destination, and the joint presence of NTB, PATA Nepal Chapter, Nepal Airlines and our private sector partners ensured Nepal spoke with one strong and unified voice in the global tourism marketplace.”

Ramesh Luintel, President of Skal International Nepal, praised the collaboration, “The coordination between NTB and PATA Nepal was commendable, creating a strong and attractive presence for Nepal, and as an exhibitor, I found the engagements and appointments with buyers both exciting and promising.”

At PTM 2025, Nepal also promoted the Himalayan Travel Mart (HTM), its premier international travel and trade show, which returned for its sixth edition from June 2 to 4, 2025, in Kathmandu.

With PTM 2025 concluding successfully, the next PATA Travel Mart was scheduled for August 18 to 20, 2026, at the Borneo Convention Centre Kuching (BCCK) in Sarawak, Malaysia.