Godrej Appliances, CG Electronics usher in business year with "Breaking Boundaries 2082" partners meet

KATHMANDU: The Appliances business of Godrej Enterprises Group, along with Chaudhary Group (CG Electronics) ushered in the new business year 2082 with a groundbreaking Business Partners Meet themed "Breaking Boundaries 2082". 

The event brought together more than 150 channel partners from across Nepal to set an ambitious agenda for market leadership and growth in the consumer appliances sector.

The meet opened with a symbolic lamp‑lighting ceremony led by Nirvana Chaudhary, Managing Director of Chaudhary Group, and Jaishanker Natarajan, Exports Head and Product Group Head for Healthcare at Godrej Appliances, marking a joint commitment to fresh possibilities and the deliberate dismantling of traditional market limits.

Natarajan framed the event’s purpose as a strategic pledge to challenge limits and create new opportunities in Nepal, calling "Breaking Boundaries 2082" more than a theme and urging partners to collaborate in pushing the boundaries of what is possible in the local market.

Managing Director Chaudhary echoed this vision, stating that Chaudhary Group and Godrej are united in their mission to transcend conventional limits through innovation, enhanced customer engagement, and focused market expansion that empowers partners to achieve unprecedented success.

The meet showcased Godrej’s new 2082 product line‑up, featuring next‑generation refrigerators, air conditioners and washing machines positioned to raise industry standards, and confirmed that the full portfolio will be made available through retail outlets nationwide. Product demonstrations and strategy sessions emphasised dealer enablement, improved after‑sales support and customer‑centric distribution plans designed to expand reach across urban and regional markets.

Discussions at the event focused on innovation, collaboration and ambitious growth targets for the coming year, with sessions covering forward‑looking business strategies, sales and distribution approaches and recognition of channel partners who are pioneering new frontiers in Nepal’s appliances market. Organisers highlighted concrete steps to strengthen partner relationships, increase market share and accelerate the adoption of advanced products through training, promotional support and operational investments.