TikTok announces updates to control AI‑generated content

• TikTok is launching $2 million AI literacy fund to support non‑profit organisations and experts in producing educational resources

KATHMANDU: TikTok has announced a set of updates designed to help users better understand, identify and control AI‑generated content on the platform. The company said the changes are intended to make AI use more transparent while preserving creative discovery and user choice.

According to a press release issued by the company, a new control will be tested within the 'Manage topics' feature that lets users adjust how much AI‑generated content appears in their For You feed. Users who enjoy AI‑created storytelling or educational clips can increase their exposure, while those who prefer less AI content can reduce it. TikTok said the setting is designed to customise feeds without removing the variety of creative content on the platform and complements existing tools such as keyword filters and the ‘not interested’ button.

Meanwhile, TikTok is also strengthening its AI labelling systems. The platform already uses creator labels, AI detection models and C2PA Content Credentials to identify AI‑generated videos, and more than 1.3 billion videos have been labelled to date. The company is now testing invisible watermarking, a technological watermark readable only by TikTok’s systems that remains after editing or reposting, making AI labelling harder to remove and more durable. Over the coming weeks, invisible watermarks will be added to AI‑generated content created with TikTok tools such as AI Editor Pro and to uploads that include C2PA Content Credentials.

In addition to product changes, TikTok is also launching a $2 million AI literacy fund to support non‑profit organisations and experts in producing educational resources. The fund will back partners across more than a dozen countries to create materials that explain how AI works, how to recognise AI‑generated content, and how to use AI safely and responsibly. The resources will promote media literacy, responsible technology engagement and awareness of TikTok’s transparency tools.

TikTok said the updates reflect its ongoing commitment to help the community navigate AI as the technology evolves, and that it plans to expand tools and partnerships to support safe, transparent and creative digital experiences.

About TikTok  

TikTok is a short‑form mobile video platform whose mission is to inspire creativity and bring joy. The company’s global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo.