Coca-Cola Nepal launches FIFA World Cup 2026 campaign

KATHMANDU: Coca‑Cola Nepal launched its FIFA World Cup 2026 campaign in Kathmandu, unveiling a new brand ambassador, campaign audiovisuals and limited‑edition FIFA packaging aimed at Nepali football fans.

The event gave attendees a first look at the limited‑edition Coca‑Cola FIFA packs and included screenings of the campaign’s official Coke anthem, the FIFA World Cup television commercial and a FIFA promotional ad.

Speaking at the launch, Ajay Konale, Managing Director of Bottlers Nepal, said the campaign seeks to bring the global spectacle of FIFA closer to Nepali consumers. “This campaign is more than just a celebration of football; it is about bringing the global magic of FIFA into the lives of our Nepali consumers and celebrating alongside them. Through our exclusive FIFA Coca‑Cola packs, exciting activations, and the many surprises we have planned, we hope to create memorable experiences that our consumers will truly enjoy. Beyond driving brand love, this campaign reinforces Coca‑Cola’s role as an essential part of every fan’s celebration and shared moments of joy.”

The event introduced Pradeep Khadka as Coca‑Cola Nepal’s newest brand ambassador. After his appointment was announced, Khadka addressed the media and expressed his enthusiasm for the role. “It’s a proud moment for me to join this brand, and I want to say a huge thank you to the team for having me. I really believe in what we’re doing together, and I can’t wait to get started,” he said.

Coca‑Cola also named three campaign faces from sport and entertainment: national team footballers Anjan Bista and Anjana Rana Magar, and actress Swastima Khadka. The trio appeared on stage to share personal reflections on football’s ability to unite communities and to celebrate the sport’s growing popularity in Nepal.

The launch concluded with the reveal of the FIFA‑themed packaging and further screenings. Coca‑Cola said the activations and limited‑edition packs are part of a broader programme of consumer events and surprises planned around the World Cup.

Coca‑Cola’s partnership with FIFA is one of the longest in global sport, dating back to 1974, with official World Cup sponsorship beginning in 1978. The company noted its presence in Nepal for more than five decades and said the new campaign aims to blend that long‑standing local connection with FIFA’s global legacy to celebrate the tournament with Nepali fans.