Jagdamba Motors launches 'Redefine Your Everyday' TV campaign for Proton e.MAS 5

KATHMANDU: Jagdamba Motors, the authorised distributor of Proton vehicles in Nepal, has launched its 'Redefine Your Everyday' television commercial campaign for the Proton e.MAS 5, following the electric vehicle’s recent introduction to the Nepali market.

The campaign brings the idea of 'Redefine Your Everyday' to life through four stories spanning work, family, creativity and travel. From a young professional navigating a pivotal career moment to an artist seeking space to create, friends setting out on a spontaneous journey, and a family spending time together, each narrative explores a different reality of modern life.

Rather than centring the narrative on technology alone, the broadcast illustrates how the space, comfort and versatility of the e.MAS 5 fit into these daily experiences. At its core is the central idea that meaningful change does not always have to be dramatic. Sometimes, redefining everyday life begins by making the moments we already live a little better.

The campaign launch follows strong customer interest and a notable number of bookings for the e.MAS 5 at the NAIMA Mobility Expo 2026. Available in Prime and Premium variants, the model features rear-wheel drive, G-Traction control, 32 storage compartments, a 70-litre front trunk, a 14.6-inch FHD touchscreen and Vehicle-to-Load capabilities.

Following the broadcast of the master film, four shorter films focusing on each story will be released across Proton Nepal’s digital platforms in the coming weeks.