Xtreme Energy Drink to be the main sponsor of Birat Expo 2026

BIRATNAGAR: Xtreme Energy Drink has been confirmed as the main sponsor of Birat Expo 2026 after a formal agreement with the Chamber of Industries Morang (CIM) in Biratnagar on Thursday.

Max Tiger Energy Drink will join the event as the Energy Partner and Bam Bam Hydration Drink as the Hydration Partner, CIM, the organiser of the expo, said in a press release.

The ninth edition of Birat Expo will be held in Biratnagar from December 17 to 26. Organised by CIM for nearly three decades, the expo is established as a major industrial and commercial exhibition in eastern Nepal.

CIM said this year’s event will extend beyond a conventional exhibition and will be linked with opportunities in learning and employment, business expansion, technology, networking and entertainment. They expect more than 250,000 visitors and anticipate participation from industrialists, business professionals, entrepreneurs, investors, students, youth and policymakers.

CIM President Nand Kishor Rathi said the collaboration with Xtreme Energy Drink will broaden the expo’s impact and reach, and that the event is a shared platform connecting industry, trade, entrepreneurship, investment and new opportunities.

Bipin Kabra, coordinator of Birat Expo 2026, said the main sponsorship will add energy and attraction to the event and will be integrated with a range of activities. Soniya Rana, marketing head of Xtreme Energy Drink, said the sponsorship is a significant opportunity and pledged to make the partnership meaningful through various expo activities.