Bajaj appoints Rabindra Dhant as brand ambassador for Pulsar NS series
KATHMANDU: Bajaj has appointed Rabindra Dhant as the brand ambassador for its Pulsar NS series of motorcycles.
The company said the partnership, which is built on the concept 'Raw Power Meets Raw Power', aims to reinforce the performance‑focused identity of the Pulsar NS range. Bajaj said Dhant is recognised for his strength, speed and confidence, qualities it said mirror the aggressive performance and muscular streetfighter design of the motorcycles.
Dhant will appear in Pulsar NS brand communications, advertising campaigns and consumer engagement activities. Bajaj said these initiatives will highlight the motorcycles’ technical features as well as their power, confidence and bold attitude.
The company said the Pulsar has long been established as a machine known for power and an aggressive riding character. Through the partnership, Bajaj intends to present that identity more effectively to the public and strengthen the brand’s connection with young riders and enthusiasts of performance‑oriented motorcycles.
Bajaj added the collaboration brings together two distinct identities through a shared spirit, and that the mutual values of power and performance will make the Pulsar personality more distinctive.
Customers are advised to follow Bajaj Nepal’s official social media channels and other communication platforms for upcoming campaigns featuring the Pulsar and Rabindra Dhant.
