Coca‑Cola launches 'Momo FOMO' to celebrate momo, offer prizes

KATHMANDU: Coca-Cola in Nepal has launched 'Momo FOMO', a nationwide campaign celebrating the country’s affection for momo and spotlighting popular and lesser-known momo outlets.

The campaign centres on a new digital show that travels across Nepal to find the nation’s most loved momo destinations. The series will visit city eateries and neighbourhood stalls, sample signature flavours, meet outlet owners and share the stories behind each venue, Coca-Cola said.

Consumers can take part through a dedicated campaign microsite where they can discover featured outlets, rate their favourite momo spots and upload their own momo moments. Coca-Cola said participants who engage with the platform will be eligible to win daily, weekly and grand prizes.

Coca-Cola said more than 200 momo outlets across Nepal are participating in 'Momo FOMO', which aims to encourage people to explore new flavours and celebrate local food entrepreneurs.

Coca-Cola said momo and its drink have long been a popular pairing in Nepal at social gatherings, family outings and late-night meals, and the campaign is intended to honour that everyday ritual and bring people together through shared food experiences.

Through Momo FOMO, Coca-Cola said it continues its commitment to celebrating local culture and supporting community-centred initiatives.