KATHMANDU: MS Group/Millenia Global, has extended its tie-up with Orion and has launched Orion Turtle Chips in the salty chips space.
Orion, one of the leaders in the world food industry, started production of the world-famous snack Turtle Chips in March 2023 and will now start to export the same to Nepal.
This is in line with the existing philosophy of the company to provide Orion’s high-quality food products to the Nepali market at reasonable costs.
Owing to the rising popularity and demand for K-Foods in Nepal amidst the K-wave that is sweeping the entire world, Orion is very optimistic about its tie-up with MS Group/Millenia Global.
Turtle Chips, a popular snack in the Korean market, was endorsed by K-pop sensation Psy a few years back.
MS Group/Millenia Global plans to reach over 35,000 stores across Nepal, for Orion Turtle Chips the next year.
Saurabh Saith, CEO & MD, Orion India, said, “We are delighted to further cement the tie-up with MS Group/Millenia Global with the launch of Turtle chips and are working actively to bring the best of K-Food and Orion’s specialties that cater to the tastes of Nepali consumers.
Umang Agarwal, MD, Millenia Global, said, “Orion getting into the salty category has been very exhilarating and exciting for us. The western snacks market size of Nepal is over 15 billion and we quest in gradually gaining market share. Turtle chips is an extremely unique product that encapsulates four layers of unwavering crispiness. We are sure Nepal will love it just as it has become one of the most viral snacks in South East Asia and the United States. This is just the beginning of greater milestones that Millenia Global and Orion will achieve in the coming days.”
MS Group/Millenia Global is a leading conglomerate in Nepal with interests in diverse fields such as steel, sugar, yarn, international trade, banking, insurance, real estate and hotels.
MS Group’s subsidiary, Millenia Global is involved in the import and distribution of FMCG and consumer durables in the Nepal market. Its distribution platform is based on long-term partnerships with a wide number of global companies including Hershey’s, Mrs. Bector’s Cremica, Haldiram Foods International, Tata Consumer Products, Nirma, ITC, Orpat and Prestige.
Orion, established in 1956, is one of the leaders in the world confectionery industry today. The company is one of the largest food companies in South Korea. A global conglomerate, the company is headquartered in Seoul, South Korea with manufacturing facilities in South Korea, Russia, Vietnam, India and other countries.
