TikTok launches Family Pairing feature in Nepal to enhance online safety for young users

KATHMANDU: TikTok has announced the launch of its Family Pairing feature in Nepal, reinforcing its commitment to supporting families in fostering responsible and safe online experiences for younger users. The feature enables parents and guardians to link their TikTok accounts with those of their teenagers, providing access to a range of safety and privacy controls. This initiative is part of TikTok’s broader efforts to promote digital well-being and ensure families can engage with the platform in a more informed and secure manner.

Parents can activate Family Pairing through TikTok’s “Settings and Privacy” menu. A QR code scan process links the accounts, ensuring a quick and secure setup. Once paired, guardians can manage settings directly from their own devices without needing access to their child's phone.

Family Pairing offers over 15 customisable safety, privacy, and well-being features to help parents tailor their teenager’s experience on TikTok. These include options such as limiting daily screen time, restricting direct messaging and comments, ensuring an age-appropriate feed, managing account discoverability, and adjusting search settings.

The feature provides reassurance for families by protecting younger users while also encouraging open conversations between parents and children about healthy digital habits. It aims to create a safer and more meaningful online environment for the next generation.

“At TikTok, the safety of our community is our highest priority, especially when it comes to young users. The launch of the Family Pairing feature in Nepal is part of our continued efforts to provide families with meaningful tools that encourage responsible digital habits,” said Ferdous Mottakin, Head of Public Policy and Government Relations, South Asia at TikTok. “As a registered platform in Nepal, we are also committed to working closely with the Government of Nepal and relevant stakeholders to ensure a safe, positive, and inclusive online environment for everyone on our platform.”

To support the launch, TikTok is rolling out a nationwide awareness campaign in collaboration with some of Nepal’s most popular celebrities and digital influencers. The campaign will be promoted across mainstream media, outdoor billboards, and social media. By leveraging the voices of trusted public figures, TikTok aims to reach families across Nepal and encourage widespread adoption of the Family Pairing feature.

TikTok continues to introduce features and policies globally that prioritise safety and transparency. The availability of the Family Pairing feature in Nepal forms part of a broader strategy to help users—particularly younger ones—engage with the platform with greater confidence and control.

About TikTok  

TikTok is the leading destination for short-form mobile video. Its mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.