TikTok Emerges as Key Learning and Discovery Tool in Nepal

KATHMANDU: TikTok is increasingly being used in Nepal as a platform for discovery, where users turn to its Search feature to explore ideas, learn new skills, and engage with content reflecting their culture and daily lives.

The platform has evolved beyond entertainment, allowing users to find short, creator-led videos that provide practical explanations on a wide range of topics — from exam preparation and travel planning to breaking news and life skills. Popular hashtags such as #LearnOnTikTok, #TravelTok, #BookTok, and #FoodTok have seen significant growth over the past year, highlighting a shift toward authentic, relatable video content.

Alongside its role in discovery, TikTok has strengthened safety and credibility measures. The platform’s Search Interventions guide users who search for sensitive or high-risk topics toward authoritative resources. In Nepal, these interventions cover areas such as mental health support, sexual abuse awareness, and disaster response, ensuring users access reliable information during critical moments.

“TikTok’s Search feature allows our community to discover information and inspiration through authentic, real-life content,” said Umais Naveed, Content Operations Lead, South Asia at TikTok. Asma Anjum, Regional Trust & Safety Lead, added that interventions are designed to provide guidance grounded in well-being, accuracy, and social responsibility.

The growing use of TikTok as a discovery platform reflects a wider regional trend: users prefer information that is visual, simple, and trustworthy. In Nepal, TikTok has become a destination for learning, cultural exploration, and connecting with relatable creators who understand local languages and communities.