Bajaj launches ‘Game of Power’ Dashain campaign with rewards, champion meet-and-greets

KATHMANDU: Hansraj Hulaschand & Co, the official distributor of Bajaj motorcycles in Nepal, has launched its Dashain campaign, ‘Bajaj Game of Power – Khelne Ho?’.

Under the campaign, customers who purchase a Bajaj motorcycle during Dashain can win prizes worth up to Rs 100,000. Other rewards include smartwatches, autographed merchandise and Bajaj gifts.

Selected winners will also have the opportunity to attend an in-person meet-and-greet with champions Rabindra Dhant, CR7 Horaaa (Sanjan Gautam) and Dipendra Singh Airee.

Speaking at the launch, Golchha Group Director Abhimanyu Golchha said, “Dashain is a time of renewed energy and festive spirit. With that in mind, we designed ‘Game of Power’ to give our customers a fresh experience alongside their motorcycle purchase.

“From prizes and digital races to meeting our champions, this campaign gives customers the chance to participate and show their own power.”

Bajaj has also introduced the ‘Pulsar Racing Game’ on digital platforms. It allows participants to select an avatar of their favourite champion and compete on a digital track.

Participants who complete the course in the shortest time will receive autographed T-shirts, champion merchandise and other gifts.

The campaign also features a ‘Show Your Power’ challenge, which invites participants to demonstrate their strength, fitness and passion for the Pulsar brand creatively. Winners will also have an opportunity to meet the champions.

The company said the digital activities target young riders and aim to strengthen their connection with the brand and increase engagement. It added that the campaign seeks to make Dashain more exciting for customers by combining motorcycle purchases with rewards, competitions and other experiences.

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