Hansraj Hulaschand and Co launches Bajaj Premier League targeting upcoming Dashain and Tihar festivals
KATHMANDU: Hansraj Hulaschand and Co, the sole authorised distributor of Bajaj motorcycles in Nepal, has unveiled the Bajaj Premier League (BPL), a festive‐season campaign that fuses cricket fever with motorcycle purchases. Launched targeting the upcoming Dashain and Tihar festivals, the initiative offers new Bajaj buyers the chance to win cash prizes, meet cricket stars and benefit from special festive financing.
Under the BPL format, every customer who purchases a new Bajaj motorcycle ‘scores runs’ through a straightforward, cricket-style scoring system. Weekly prize pools of Rs 50,000 will be drawn from entries submitted across Nepal’s seven provinces, whilst the standout performer of the week – titled ‘Player of the Week’ – will receive Rs 100,000 grand prize. In addition to cash rewards, campaign winners will enjoy exclusive meet-and-greet sessions with both Nepali and international cricketing icons.
To engage mobile-game enthusiasts, the campaign includes a cricket-themed mobile game in which participants can earn virtual runs that translate directly into physical gifts and vouchers. The company has said the game is free and user-friendly, reinforcing the message that the more runs scored – whether at the showroom or on a smartphone – the greater the rewards.
Acknowledging the varied financial needs of Nepali consumers, the BPL campaign has also introduced special financing options contingent on citizenship documentation. This scheme is designed to lower barriers to ownership by simplifying loan approval processes and reducing deposit requirements during the festival period.
"Hansraj Hulaschand and Co, which has established Bajaj motorcycles as a trusted and popular brand in Nepal, is seeking to deepen its emotional connection with its customers through this campaign. The company believes that the offer will bring a new experience of festive joy and victory to Bajaj motorcycle buyers and the general public," said Abhimanyu Golchha, Director of Golchha Group, at the campaign launch.
Customers interested in taking part in the BPL can register at any authorised Bajaj showroom nationwide.
