CG launches 'Experience Life with CG' campaign for New Year 2083

KATHMANDU: CG, one of Nepal’s leading home appliance brands, has launched its annual campaign 'Experience Life with CG' to mark the New Year 2083.

The campaign opens with a gift scheme under the slogan 'Bharosa Nepaliko Utsav Naya Varshako' (The Trust of Nepalis, the Celebration of the New Year), the company said.

Building on last year’s Level Up! campaign, which the company said introduced AI TV, AI air‑fryer, karaoke TV and a 100‑inch TV to the Nepali market, CG says the new campaign aims to make customers’ lifestyles more modern, smart and easy. The company described last year’s initiative as having set new standards of technology and quality for a Nepali brand.

The Experience Life with CG campaign will run through various festivals across 2083. At the start of the New Year, CG highlighted several key features, including a premium lifestyle experience through high‑quality household appliances, entertainment devices and smart home equipment, with particular emphasis on products in the Meridia segment.

A New Year special gift scheme will offer sure‑shot gifts and special cashback on every purchase, the company said. In addition, a bumper lucky draw will allow customers who buy CG smart home appliances to register by scanning a QR code; registered customers will be automatically entered for a chance to win major prizes.

To improve affordability, CG will continue its Sajilo 0% EMI financing facility throughout the year, available with only a citizenship certificate, the company added.

CG Electronics, which has operated in Nepal for more than 40 years, said it ensures after‑sales service through 21 modern showrooms and 40 service centres nationwide. Customers can also purchase products online via the company’s official website.

Through Experience Life with CG, the company said it aims to provide consumers with an excellent life experience through new technology, innovation and quality service during 2083.